CleanCore Solutions sold most of its 463 million DOGE tokens (worth nearly $33.4 million) to fund an AI pivot, based on documents filed with the SEC. CleanCore (ZONE), an American-listed company that sells aqueous ozone cleaners, joined with Dogecoin Foundation & House of Doge to set up its treasury around September 2025.
With backing from a private investment in public equity (PIPE) round of $175 million from Pantera, GSR, FalconX and Borderless, the company had a total of over 733 million DOGE.
Leadership Drives Dilution
It was CEO Clayton Adams, CIO Marco Margiotta, and Chairman Alex Spiro who spearheaded these moves. The price at which the coin was sold was a mere $0.072, which is really below their peak value of $188 million.
In addition, CleanCore raised $100 million through an offering, causing shares to surge 122% to hit 502.1 million. This could risk dilution as warrants were issued, too.
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Why this Matters and what the Market Thinks
This liquidation of assets has one of the most dramatic outcomes in digital asset treasury firms. The playbook has become popular in the Strategy circle after modelling its work with Bitcoin.
This is a case showing off the dangers of meme coin treasuries that are linked to volatile assets. They tanked nearly 25% last quarter, pulling ZONE down to roughly $0.41 level instead of $7 after the pivot of the project.
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What’s the Future for Ecosystem
CleanCore is reallocating their revenues to a Minnesota data center venture where they partner with Cerebras that signed an $800 million colocation deal which is expected to require up to $500 million even though they had only $4.1 million cash in April. For the coin, losing its official treasury raises the question of whether institution support is still behind payment systems.
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