- K Wave Media signed a $500 million securities purchase agreement with Bitcoin Strategic Reserve KWM LLC.
- K Wave Media stock surged 162.9% on the announcement, reaching 1,930 KRW by market close.
- The Nasdaq-listed Korean firm aims to be the “Metaplanet of Korea” via Bitcoin buys.
K Wave Media Inc. (Nasdaq: KWM), the first Korean media alliance listed on Nasdaq, plans to raise $500 million through a securities purchase agreement with Bitcoin Strategic Reserve KWM LLC. The deal involves the sale by the Company of up to $500 million of its ordinary shares. The company plans to use the proceeds to set up a Bitcoin treasury and increase its K-pop and media activities through mergers and purchases.
The move, disclosed in a June 4 announcement, positions K Wave among the first publicly traded media companies to directly embed Bitcoin (BTC) into its core treasury operations.
K Wave Media Ltd (NASDAQ: KWM) soared as much as 162% following the announcement, before settling to close up 133.33% at $4.48.
Becoming the “Metaplanet of Korea” through Bitcoin adoption
According to Co-Interim CEO Ted Kim, the integration of Bitcoin into K Wave’s financial structure reflects a commitment to innovation and decentralization. “Bitcoin offers not just a store of value, but a foundation for innovation, independence, and global scalability,” Kim said. “By embedding BTC into our core strategy, we’re reinforcing our commitment to decentralization, agility, and future-facing value creation,” said Ted Kim, co-interim CEO of K Wave Media.
K Wave is implementing its strategy after Metaplanet Inc., a Japanese company that increased its fame worldwide in 2024 and 2025 due to a conservative Bitcoin reserve approach. That move propelled Metaplanet to become one of the best-performing global stocks. K Wave hopes to replicate that trajectory in South Korea by aligning its digital asset strategy with public investor expectations.
Funding Bitcoin, Web3, and the expansion of K-pop content creation
Under the agreement, K Wave will allocate a major share of the funding toward purchasing, holding, and yield-optimizing Bitcoin. Furthermore, the company intends to operate Bitcoin Lightning Network nodes and invest in infrastructure for on-chain transaction rewards, thus further enhancing its involvement with the Bitcoin ecosystem.
Future initiatives may include enabling consumers to use Bitcoin to purchase K-pop content and merchandise. K Wave also intends to let investors fund Korean entertainment projects using approved digital currencies, including BTC.
Board Chairman Choi Pyeungho called the move “a visionary step” that underscores the convergence of digital media and decentralized finance. “This strategy will create strong, long-term value for shareholders,” he added.
A rising trend among public firms
K Wave joins the growing number of global firms adopting Bitcoin as a corporate reserve asset—a trend initiated by MicroStrategy (now Strategy) in 2020. According to Bitcoin Treasuries data, over 20 public companies currently hold at least $5 million in BTC. This strategy is particularly gaining traction in Asia, with Metaplanet leading the way, possessing more than $118 million in Bitcoin.
