Indonesia’s Financial Services Authority, known as OJK, issued POJK No. 6 of 2026 on Wednesday to regulate financial sector information providers, widely called financial influencers.
The OJK regulation followed concerns about irresponsible information sharing. Authorities aimed to improve consumer protection after earlier reports highlighted the need for stronger oversight of financial content activities.
Articles 1 and 2 define financial influencers as parties outside financial services business actors that distribute information on investment and lending products through online and offline channels. Their work covers educational content and cooperation with institutions.
Source: CoinDesk’s X Post
The OJK regulation stressed that financial services companies remain responsible for marketing information shared with audiences.
The OJK regulation introduced tighter controls on crypto asset promotions. Financial influencers can only market those products through official channels operated by financial services business actors.
They must disclose economic interests and explain benefits received from institutions or consumers. Recommendations without cooperation require licenses or professional certifications depending on specific sectors involved.
Also Read: Indonesia Crypto Investors Cross 20 Million as OJK Flags Youth-Led Growth
OJK Regulation Boosts Protection for Risky Products
The OJK regulation made amendments to the information requirements on products and services that are risky.
It is now mandatory for influencers to have warnings and disclaimers, which should encourage consumers to critically think about the information provided by such sources before making decisions. Moreover, it should be mentioned that such products will not fit all consumers equally.
The OJK regulation gave power to the authorities. The OJK has the power of supervision and can give orders to the violators. It may ask the Ministry of Communication and Digital Affairs to take down the website, shut off the account, or stop the content.
Fraudulent advertising may be acted upon immediately. Existing partnerships should fall in line within six months, but teachers and journalists are excluded.
OJK Regulation Addresses Illegal Promotion Concerns
The latest development follows increasing concerns over the problem of investments being promoted through illegal means by popular online personalities.
According to Consumer Protection Director Hudiyanto, the team had called out many influencers due to promotional activity associated with illicit digital asset traders. Following this investigation, some of these individuals took down or modified their content.
Hudiyanto, who is also chairman of Satgas PASTI, said that OJK had developed PAKD to assist consumers and business operators. Influencers were advised to verify if they have permits, provide information in an honest manner, and specify the risks involved.
The regulatory body has also asked people not to make misleading statements and to keep on blocking investment scams and their links online.
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