The divide between the mainstream world and the blockchain world has been slowly closing in the last few years, and with the advent of new technology, the pace is rapidly increasing. The beginning of the new decade brought with it some changes that would start the integration of the present and the future.
Recent reports from Singapore confirmed that Singapore Airlines, one of the most important carriers in the country was planning to launch its latest all-inclusive application, Kris+. The application was launched in 2018 to much fanfare after which it began spreading its reach all over the globe.
Sources have now revealed that the application has revamped its UX and UI with an added focus on what the customer wants. Currently, Kris+ has more than 150 partners on its roster who provide access to 650 global outlets for the airline company. The new experiences associated with the application will be synchronized to provide the best in class experience for customers.
The company revealed that travelers could now earn miles from everyday expenditure with the added advantage of using the miles as a form of payment. Kris+ also allows customers to avail of discounts on dining, entertainment, and retail. Kris+ is the second iteration of the earlier KrisPay, miles based digital wallet associated with Singapore Airlines. KrisPay was a part of the KrisFlyer program developed by KPMG and Microsoft.
During the launch announcement, Kris+ Acting Senior VP Marketing Planning JoAnn Tan stated:
“Our vision is to create a comprehensive and updated lifestyle and payments system with Kris+. This will offer even more and better options and benefits for our global customer base, and bring additional value to our partners around the world.”
Introducing blockchain technology into day to day culture is expected to increase people’s perspective on nascent sectors. When SA introduced Kris tokens, it opened up a new avenue of transactions for people to use. This was the stepping stone for a lot of what came after. When it comes to blockchain technology adoption, Singapore Airlines followed the path set by Emirates Airlines. Emirates had struck up a deal with Loyyal to release its own enterprise blockchain loyalty solution program.