Time Magazine’s users can now pay for their digital subscriptions using ApeCoin [APE]. The New York-based publication announced the same on Twitter while congratulating ApeCoin DAO on the rollout of its asset. The Ethereum-based governance token which debuted last week is inspired by the well-known Bored Ape Yacht Club [BAYC] NFT project.
The newly launched coin generated a significant amount of attention after it was airdropped to the owners of BAYC and Mutant Ape Yacht Club [MAYC] at 8.30 am EST on March 17.
Exactly a year ago, Time Magazine had auctioned off three first-ever NFTs inspired by one of its most iconic covers. Recently it released its first-ever full magazine issue as an NFT on the blockchain that featured a full cover story on Ethereum co-founder Vitalik Buterin.
As reported by TronWeekly, in the 80-minute long interview, the programmer spoke in detail of his main concerns about the crypto industry and how one of the most expensive digital collectibles has been reduced to a status symbol.
Time Publication Tyrst With Crypto
Time’s engagement with crypto began in early 2021 when the publication had posted a job requirement for a new CFO asking for “comfort with Bitcoin and other cryptocurrencies” in its list of qualifications.
After a few weeks, Michael Sonnenshein, the CEO of the world’s largest digital asset management firm Grayscale Investments LLC, announced via Twitter that it had joined hands with the nearly century-old magazine to create a new educational crypto video series.
In addition to that, the portfolio manager disclosed that TIME will be paid in Bitcoin and the firm will continue to hold the asset on its balance sheet. The move helped the 100-year-old publication firm to join the likes of MicroStrategy [MSTR], Tesla [TSLA], Block – formerly Square, and others who hold the coin on their balance sheets as a store of value assets.
Besides BTC, the iconic publication initially made it possible to pay for digital subscriptions with other cryptocurrencies, including XRP, Ether, and Dogecoin, last April. In December 2021, Time Magazine shot into the limelight when it named DOGE promoter Elon Musk as its person of the year.